Everlast is an American brand active in the design, manufacturing, licensing and marketing of boxing, mixed martial arts and fitness related sporting goods equipment, clothing, footwear, and accessories. Based in Manhattan, the Everlast brand is represented in over 75 countries and holds over 65 licensees worldwide.
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History
In 1910, 17-year-old Jacob Golomb, the son of a tailor and an avid swimmer, was dissatisfied with swimsuits of the time that barely lasted a season, and began making suits that he guaranteed would last for a full year. He gave them the name "EVERLAST". Everlast transformed into a small retail store that carried a full line of sports equipment, best known as the major supplier of boxing equipment. Everlast's venture into the world of boxing began in 1917, when a young Jack Dempsey called on Everlast for specialized boxing equipment, resulting in the development of the brand's first boxing headgear that would last more than 15 rounds of intensive training. In the following years, Everlast evolved into the preeminent brand in the world of boxing and among the most recognized brands in the overall sporting goods and apparel industries.
In 1958, Ben Nadorf purchased 50% of Everlast Sports Mfg. Corp from Daniel Golomb and subsequently became sole owner in 1995. In 2000, Active Apparel Group [AAGP] acquired the Everlast brand and boxing equipment and in 2007, British retailing group Sports Direct acquired Everlast Worldwide.
The company has expanded its activities into MMA and has been awarded the World MMA Award for Best Technical Equipment Brand 5 times, most recently in 2014.
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Products
Everlast produces a large quantity of boxing and MMA gloves for all types of training. Boxing-related equipment such as heavy bags, speed bags, and headgear are among other products made by the brand. Everlast has granted a large number of licenses for a diverse range of products including men's and women's athletic apparel, sports-nutrition products, and athletic footwear. The company's products are marketed globally, and its international business is predominantly conducted through distributorship arrangements.
Everlast has designed various trademarked technologies that cushion the hands and wrist (EverGel,) regulate body temperature (EverCool), wick away moisture (EverDri) and fight the growth of bacteria and microbes (EverFresh.) Everlast products are used in amateur and professional boxing competitions, as well as in boxing and MMA gyms and training camps.
Everlast has been providing equipment for reality TV shows like the The Contender and The Biggest Loser, as well as popular fitness magazines, feature films, and much more.
Sponsorships
Everlast has a roster of athletes signed under its name, including Reggie Bush, Deontay Wilder and Canelo Alvarez. Everlast assists in running the annual NY Golden Gloves competition, the most prestigious amateur tournament in the country, as well as assisting in other Golden Gloves programs from other states.
Everlast works with various community outreach programs, such as PHIT America and Pro Camps.
Source of the article : Wikipedia
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